Sector was founded in 1973 and carries with it from the very beginning the meaning of continuous challenge. Its essence is encapsulated in three key words: SECTOR NO LIMITS - UNDEFEATABLE - ITALIAN DESIGN. The 1980s and 1990s are punctuated by the challenges of athletes accompanied by technical and sports watches that set important and unforgettable performance records by combining pure technology with Italian design. The feats achieved by these heroes entered the collective imagination: No Limits became the expression of a synthesis between the technical qualities of the product and the sporting performance of daring men who challenged themselves. Sector Today, the watches No Limits has not ceased to stand alongside indestructible athletes who challenge their abilities to surpass themselves and win the race with themselves. No Limits therefore represents not only a brand close to these sportsmen but a true lifestyle for those who love to put themselves to the test and live in contact with nature. Sector Sector